Precautions for women's underwear

Accurate measurement of size: Use a tape measure to measure the upper and lower chest circumference. The upper chest circumference is the size that passes through the nipple and wraps around the fullest part of the chest, while the lower chest circumference is the size at the bottom of the chest. Determine the cup size by subtracting the lower chest circumference from the upper chest circumference. For example, around 7.5cm is an AA cup, 10cm is an A cup, and an additional cup size is added for every 2.5cm increase.

Does underwear always run up? That's because you're not wearing the right underwear!

Many women encounter a problem when wearing underwear: the underwear always runs up! This kind of question is really embarrassing. Why do underwear run up? How can we avoid such a situation from happening?

How to wash underwear so that it won't turn yellow over time

Why does underwear turn yellow after washing and drying? There are thousands of types of underwear for women, but underwear is different from ordinary clothing. The material fibers are relatively soft, thin, and delicate. The most ideal washing method for underwear is to use "warm water" and "neutral detergent", as well as lightly press "hand wash", carefully read the label of the underwear. The different patterns on the label represent different washing and maintenance methods.

Which materials of underwear are not suitable for machine washing

Underwear made of the following materials is usually not suitable for machine washing. Hand washing or special care is recommended to avoid damaging the fabric, affecting the wearing effect, or shortening the service life: 1. Lace material Reason: Lace has a fine and fragile texture, and is prone to snagging, deformation, or breakage during high-speed rotation during machine washing. Edge decorations (such as beads and embroidery) may also fall off. Suggestion: Wash with cold water or warm water at around 30 ℃, gently squeeze, avoid rubbing with force, and lay flat when drying to prevent stretching and deformation. 2. Silk/real silk material Reason: Silk fibers are delicate, and the friction and pulling during machine washing can cause the fabric to become fuzzy, fade, or break, and the chemicals in the detergent may damage the fiber structure. Suggestion: Hand wash with specialized silk detergent, gently rinse, avoid wringing out, lay flat and dry in the shade, away from direct sunlight. 3. Underwear with special decorations Type: Underwear decorated with diamonds, rhinestones, sequins, three-dimensional flowers, metal buckles, etc. Reason: Decorations are prone to friction and detachment with other clothes during machine washing, and metal accessories may scratch fabrics or hook laundry bags. Suggestion: Hand wash and avoid decorative areas, and avoid squeezing decorative areas when drying. 4. Underwear without steel rings or lightweight design Reason: The support structure of underclothing without steel rings is relatively fragile, and machine washing may cause deformation and displacement of the cups; Lightweight fabrics (such as one-piece or ice silk materials) are thin and transparent, and are easily torn by other clothing. Suggestion: Hand wash and gently rub, or put it in a laundry bag and choose "gentle mode" for machine washing to reduce pulling. 5. Wool/cashmere material Reason: Wool fibers are prone to shrinkage and felting (hardening and clumping) when exposed to water and mechanical forces. Machine washing can cause deformation and shrinkage of underwear. Suggestion: Hand wash with specialized neutral detergent, keep the water temperature below 30 ℃, gently squeeze and lay flat to dry, avoid hanging and stretching. summary suggestions Must be hand washed: lace, silk, underwear with complex decorations. Caution in machine washing: If choosing machine washing, be sure to put the underwear in a laundry bag, choose gentle mode, and wash separately (avoid mixing with high friction clothes such as jeans and sweaters). Key principle: The finer the material and the more complex the structure, the more it needs to be hand washed and cared for to avoid mechanical damage.

How will the development of green, personalized, and intelligent directions affect the domestic women's underwear industry

The impact of the development towards greenization, personalization, and intelligence on the domestic women's underwear industry is as follows: greening Material innovation: Encourage enterprises to adopt environmentally friendly materials such as organic cotton, bamboo fiber, and biodegradable fibers. These materials have characteristics such as biodegradability, low pollution, and renewability, which are in line with environmental protection concepts and can also meet consumers' needs for health and comfort. Production mode transformation: Promote enterprises to optimize production processes, reduce energy consumption and waste emissions, and achieve circular utilization and zero waste production. At the same time, companies need to comply with stricter environmental standards and obtain relevant environmental certifications to demonstrate the green attributes of their products. Market demand growth: With the increasing awareness of environmental protection among consumers, the demand for green and environmentally friendly underwear will increase, and they are willing to pay higher prices for environmentally friendly products, which will encourage enterprises to increase their research and promotion efforts for green products and promote the market's transformation towards green. Brand image enhancement: Brands that focus on green development are more likely to gain consumer recognition and trust, which helps to increase brand awareness, reputation, and loyalty, and enhance market competitiveness. personalization Product diversification: Underwear styles and designs are more diverse. In addition to common seamless underwear, large chest underwear, sports underwear, and no size underwear, there will also be more products with unique functions, styles, and themes to meet the personalized needs of different consumers in different scenarios. The rise of customized services: The application of technologies such as 3D printing, big data, and artificial intelligence has made it possible to customize underwear. Consumers can customize exclusive underwear based on their body shape, preferences, skin color, etc., to obtain a unique wearing experience. Strengthening precision marketing: Enterprises can more accurately understand consumers' personalized needs and preferences through data analysis, develop more targeted marketing strategies, and improve marketing effectiveness and customer satisfaction. intelligentization Functional innovation: Underwear will integrate more intelligent functions, such as real-time monitoring of physiological data such as heart rate, body temperature, and respiration through built-in sensors, providing users with health advice and warnings. It may also have functions such as intelligent adjustment of temperature, humidity, elasticity, etc., to improve the comfort of wearing. Enhance user experience: Smart underwear can be connected to mobile applications or other smart devices, making it convenient for users to view and manage personal health data, achieve remote control and personalized settings, etc. In addition, the application of intelligent interactive technologies such as voice recognition and touch control also makes it more convenient for users to use. Industrial upgrading and transformation: Promote cross-border cooperation between underwear enterprises, technology enterprises, research institutions, etc., promote collaborative innovation in the upstream and downstream of the industry chain, enhance the technological level and innovation capabilities of the entire industry, and accelerate the intelligent transformation of the underwear industry. Market space expansion: As an emerging niche market, intelligent underwear has great potential for development and can attract more consumers, especially young consumers with high acceptance of technology products, to explore new market space and create more business opportunities for enterprises.

The Development of Domestic Women's Underwear Industry

The domestic women's underwear industry has a rich development history, diverse current situations, and broad future prospects, as follows: Development history: In the early days, it mainly focused on self operated bra sections in department stores, and later transformed into joint brand counters in department stores, while also laying out chain supermarket channels. Subsequently, lingerie brands attempted to enter shopping centers and open independent stores, but the results were relatively weak. In recent years, online lingerie brands and e-commerce channels have mutually promoted each other, and the current retail channels are showing a trend of omnichannel integration. Development status: The women's underwear market accounts for about 70% of the underwear market. Affected by the economic environment, the market size declined in 2022 and rebounded slightly in 2023. Among the consumer group, middle and high-income women born in the 85s and 90s are the main force. In terms of products, comfortable, healthy, and functional underwear is favored, and sizing free underwear is on the rise, leading to fierce market competition. Future trend: Consumer upgrading will drive market growth. Chinese women's underwear has a gap in consumption habits compared to European and American countries, and there is great room for quantity and price increase. It is expected that the compound annual growth rate of the market size will reach 8%, and the industry will develop towards green, personalized, and intelligent directions. The trend of product segmentation in the underwear market will also become more apparent.